The story behind the product.
I spent my career in corporate finance and FP&A software — helping businesses model the future, understand their big drivers, and make decisions with confidence. CFOs don't track every expense. They track the numbers that matter and build assumptions about where things are headed.
When my own life got complicated — buying a house, saving for retirement, having kids, absorbing the real cost of daycare — I applied the same thinking to my household. I built a model. It gave us clarity when clarity was hard to find.
Most families are navigating the same complexity without that tool. Potenza is my attempt to fix that.
Potenza models your household finances the way a CFO would model a business — cash flow, net worth trajectory, and the what-ifs that actually matter. Can we afford this house? What does a raise really net out to? What happens to our monthly surplus if we have another kid? Real questions, answered with your real numbers.
The name is Italian for power. It's an ode to both of my grandfathers, who immigrated to the United States and built businesses from the ground up. They believed that bringing real expertise to people who needed it could change lives. That's what Potenza is trying to do.
Everyone should have the power to understand their own finances.